In order to help regional cable-provider Optimum distinguish itself from national rival Verizon, who offered separate mobile and WiFi services, we developed a competitive effort that positioned Optimum as the one service that powered both your phone and your TV. Simply, Optimum was the only network you needed. No matter where you went.
Don’t get two-timed.
with Nicole Miller
In order to help Optimum distinguish itself from bitter rival, Verizon FiOS, we developed an integrated campaign with brand, retail, and acquisition efforts that positioned Optimum as the one network that goes wherever you go.