Smarter homes are safer homes.
Judging by the typical home security campaign, you'd think attitudes haven't changed since the 80s. When we did our research, however, we discovered attitudes had drastically changed: it was less about keeping people out and more about having technology to keep you connected to your home and family when you're away.
So we positioned XFINITY Home as technology that made your home smarter and safer.
The campaign is entering it's third year.
The 2018 Campaign
The 2017 Campaign