When we read that the Stanford band had once been sanctioned by the NCAA for re-enacting the Irish Potato Famine at a Notre Dame football game, we knew our campaign needed to reflect the irreverent brilliance that made Stanford, and the Stanford student, different from their peers in higher education.
That being said, we were pretty sure the University wouldn't buy this campaign and we would be summarily fired after the presentation.
The "Hail, Stanford, Hail!" campaign went on to be embraced and shared by both current students and alumni. It even became a chapter in a PhD dissertation at the University of Wisconsin-Madison.
The Unofficial Stanford Blog
Though targeted at prospective recruits, the campaign was embraced by the current student body who appreciated the confidence and irreverence.
Speaking of Higher Education
It's not often that your advertising campaign is dissected in the PhD dissertation of a philosophy student.
(PhD dissertation by Jason Johnson of the University of Wisconsin.)