cd/cw
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stanford university

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When we read that the Stanford band had once been sanctioned by the NCAA for re-enacting the Irish Potato Famine at a Notre Dame football game, we knew our campaign needed to reflect the irreverent brilliance that made Stanford, and the Stanford student, different from their peers in higher education.

That being said, we were pretty sure the University wouldn't buy this campaign and we would be summarily fired after the presentation.