cd/cw
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mitsubishi

 
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Mitsubishi wanted to ditch their 'boy racer' image and reach out to buyers who, while still young, were a bit more established and settled in life. But who wants to feel settled and established? So we flipped it and positioned Mitsubishi as an acceptable rebellion. 

Mitsubishi is different for a reason, just like the people who drive them.



(Retail)