cd/cw
Mitsubishi "Ma'am"

mitsubishi

Mitsubishi wanted to ditch their 'boy racer' image and reach out to buyers who, while still young, were a bit more established and settled in life. But who wants to feel settled and established? So we flipped it. We positioned Mitsubishi as a small, personal rebellion for settled and established people who didn't want to feel settle and established.

Mitsubishi "Ma'am"

Mitsubishi wanted to ditch their 'boy racer' image and reach out to buyers who, while still young, were a bit more established and settled in life. But who wants to feel settled and established? So we flipped it. We positioned Mitsubishi as a small, personal rebellion for settled and established people who didn't want to feel settle and established.

Mitsubishi Carpool