cd/cw
Honda "Videogame"

honda motorcycles

Honda "Videogame"

Unplug your kids.

Honda wanted to convince more parents to buy dirt bikes for their kids. So, how do you convince parents to buy their kids a potentially life-threatening machine?

Make it outshine that other perennial bane of parenting, video games.

Unplug your kids.

Unplug your kids.

Unplug your kids.

Unplug your kids.

Unplug your kids.

Unplug your kids.

Battle Ready.

Battle Ready.

When Honda developed their new CRF series, the factory included many of the modifications that racers typically made to their bikes. Which would save the privateer racer thousands of dollars. Honda Engineers proclaimed it was ready to race right out of the box. 

We said it was Battle Ready. Posters and spreads for the launch recreated famous battle paintings from the 19th century.