cd/cw
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chevy silverado

 
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For 25 years, Chevy Silverado was Like A Rock. It was iconic and timeless. Well, almost timeless. Eventually, Chevrolet walked away from both the song and the line. It was a daunting task for a young creative team used to working on sporty economy cars. Trucks–especially heavy duty trucks–are nothing like cars. That became our north star. Trucks are an almost uniquely American phenomenon: 7,000lbs of pure can-do, bootstrappin' optimism on wheels. They're the ultimate symbol of the American Dream. 

Long Live The Truck.


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Men (and dogs) love trucks. But research told us that women made the major purchasing decisions...including on trucks. To help men plead their case for the most dependable, longest-lasting truck on the road, we armed them with this guide. (Included in ESPN: The Magazine and at Chevy Dealers)


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