For 25 years, Chevy Silverado was Like A Rock. It was iconic and timeless. Well, almost timeless. Eventually, Chevrolet walked away from both the song and the line. It was a daunting task for a young creative team used to working on sporty economy cars. Trucks–especially heavy duty trucks–are nothing like cars. That became our north star. Trucks are an almost uniquely American phenomenon: 7,000lbs of pure can-do, bootstrappin' optimism on wheels. They're the ultimate symbol of the American Dream.
Long Live The Truck.
Men (and dogs) love trucks. But research told us that women made the major purchasing decisions...including on trucks. To help men plead their case for the most dependable, longest-lasting truck on the road, we armed them with this guide. (Included in ESPN: The Magazine and at Chevy Dealers)